Lunar New Year

2023

Aerie

Celebrate the Year of the Rabbit with new styles, in-store & online! This campaign focused on celebratory imagery, traditional red & gold foil texture, and fit seamlessly with pre-Spring creative both in-store & online. I created this digital & print collateral for Aerie’s Lunar New Year in Asia–Pacific markets. I provided markets with editable production files so that they could add in regional promotions & produce locally.