New Store/New Market Openings

Utilizing evergreen colors, fonts, and imagery consistent with brand guidance, this campaign introduced & established Aerie as a brand to new markets or areas in international regions. I provided a detailed guide complete with signage assets & production files for markets to release in their regions as needed.

The campaign utilized two phases, Tease and Launch. Tease elements were utilized in the weeks prior to opening, while Launch assets were used throughout the opening. Additionally, three categories of imagery were available depending on local needs. These categories were Lifestyle & Leggings Focus, Leggings Focus, and Intimates Focus. Regions were able to choose the imagery that best suited their market or store.